This small business owner reached out with a website that was significantly outdated and functionally broken. We addressed the core issues by developing a plan to remove obsolete plugins, content, pages, themes, and other digital clutter. The website’s content was then revised to ensure clarity, conciseness, and improved accessibility for their target audience, ultimately revitalizing their online presence and user experience.
For this project, the client provided a basic Word document with undersized images of their products. I redesigned the brochure by creating a visually appealing and professional template that allowed for larger, clearer product images. This layout overhaul significantly improved the client’s ability to showcase the quality and detail of their offerings, providing potential customers with a much more impactful visual experience.
For ATAbrasives, a manufacturer of silicon carbide magnesite abrasive stones for marble, granite, and terrazzo, I designed and produced a comprehensive brochure that served a dual purpose: both a compelling marketing tool to promote their product line and an informative educational handout guiding their target audience on proper usage techniques.
This project encompassed a full range of creative and technical skills, including photo editing to showcase the stones and their applications, persuasive copywriting to highlight benefits and features, and meticulous layout design for clarity and visual appeal.
Website: https://pack1537cypress.com
Industry: Nonprofit
Services: Responsive web design, copywriting, hosting, SEO, website maintenance and updates.
Pack 1537 is a Cub Scouts unit in the Cypress area of greater Houston. The project included the creation of a visually appealing and easy-to-navigate WordPress website. The design prioritizes a positive user experience for current and prospective parents and scouts, offering clear information about the pack’s program, achievements, and upcoming events.
Website: https://alpinecutstone.com/
Industry: Natural Stone
Type: Stone Fabricator
Services: Responsive website design, copywriting, image edition, SEO-optimized content, website maintenance and updates.
Alpine Cut Stone is a stone fabrication company founded in 2013 with the purpose of delivering exceptional natural stone solutions for residential and commercial projects with a blend of architectural expertise and skilled craftsmanship.
The company had a previous website, but had lost access to the files after a lapse in domain and hosting maintenance. The new website was designed to establish the company’s online presence, provide information about their services, and showcase their portfolio.
The project is ongoing, with future plans to consolidate their image across social media channels and develop a branding and marketing collateral.
Website: https://alliedstoneindustries.com/
Industry: Natural Stone
Type: Business Association
Services: Website redesign, copywriting, image edition, website maintenance and updates.
Allied Stone Industries is a not-for-profit organization founded in 1959, aiming to providing a venue for companies to gather and discuss topics related to Natural Stone.
The association had a previous website designed in the early 2000’s. Given how dated it was, and having lost their previous domain name and hosting, the board decided to hire us to redesign the website from scratch, retaining only a few key pieces from the original website.